Impact of brand familiarity on attitude formation : insights and generalizations from a meta-analysis
Wagner Junior Ladeira, Joanna Krywalski Santiago, Fernando de Oliveira Santini and Diego Costa Pinto
| Year of publication: |
2022
|
|---|---|
| Authors: | Ladeira, Wagner Junior ; Santiago, Joanna Krywalski ; Santini, Fernando de Oliveira ; Pinto, Diego Costa |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 8, p. 1168-1179
|
| Subject: | Attitude formation | Brand familiarity | Meta-analysis | Moderators | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429136