Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Shubhomoy Banerjee and Ateeque Shaikh
| Year of publication: |
2022
|
|---|---|
| Authors: | Banerjee, Shubhomoy ; Shaikh, Ateeque |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 7, p. 1005-1017
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| Subject: | Brand attachment | Brand extension | Brand Relationships | Brand trust | Branding | Nostalgia | Self-brand connections | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentransfer | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429003