Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Year of publication: |
2010
|
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Authors: | Louis, Didier ; Lombart, Cindy |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 2, p. 114-130
|
Subject: | Markenimage | Brand image | Markenführung | Brand management | Softdrink | Soft drink | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility |
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