Impact of certification information on consumer behaviour in hybrid retail platforms : empirical evidence from JD.com
Yongsheng Zhou, Li Han, Xin Tian and Yingjun Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhou, Yongsheng ; Han, Li ; Tian, Xin ; Wang, Yingjun |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 5, p. 596-611
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| Subject: | Consumer behaviour | Certification information | Hybrid retail platform | Online shopping experience | Konsumentenverhalten | Online-Handel | Online retailing | Einzelhandel | Retail trade | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Standardisierung | Standardization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2023-0513 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158202