Impact of channel and brand on the effectiveness of customer loyalty programs
Erich Suess
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Süß, Erich |
| Institutions: | Handelshochschule Leipzig (degree granting) |
| Publisher: |
Leipzig |
| Subject: | Kundenbindungsprogramm | Loyalty program | Vertriebsweg | Distribution channel | Markenname | Brand name | Kundenintegration | Customer integration | Kundentreue | Markenpolitik | Absatzweg |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | VI, 122 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, HHL, Leipzig Graduate School of Management, 2018 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011888692