Impact of consumers' anticipated regret on brand owners' blockchain adoption in the presence of a secondhand market
Zhimin Guan, Tianyang Yu, Jingyang Dong, Jun Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Guan, Zhimin ; Yu, Tianyang ; Dong, Jingyang ; Zhang, Jun |
| Subject: | Blockchain adoption | Secondhand | Anticipated regret | Brand image | Game theory | Blockchain | Konsumentenverhalten | Consumer behaviour | Markenimage | Spieltheorie | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2024.109197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049471