Impact of Corporate Social Responsibility on OTC Medicines Consumers
Year of publication: |
2014
|
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Authors: | Roblek, Vasja ; Bertoncelj, Andrej |
Published in: |
The AMFITEATRU ECONOMIC journal. - Academia de Studii Economice din Bucureşti, ISSN 1582-9146. - Vol. 16.2014, 35, p. 12-12
|
Publisher: |
Academia de Studii Economice din Bucureşti |
Subject: | Consumer trust | corporate social responsibility | structural equation modelling | OTC medicines | social media | marketing | pharmaceutical companies |
Extent: | application/pdf |
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Type of publication: | Article |
Classification: | D12 - Consumer Economics: Empirical Analysis ; L51 - Economics of Regulation ; M14 - Corporate Culture; Social Responsibility ; M15 - IT Management ; M38 - Government Policy and Regulation |
Source: |
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Impact of Corporate Social Responsibility on OTC Medicines Consumers
Roblek, Vasja, (2014)
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