Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Michael Rodriguez, Robert M Peterson, and Vijaykumar Krishnan
| Year of publication: |
January-March 2018
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|---|---|
| Authors: | Rodriguez, Michael ; Peterson, Robert M. ; Krishnan, Vijaykumar |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 1, p. 1-10
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| Subject: | CRM | sales process | global | sales performance | sales technology | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Asien | Asia | Absatz | Sales | B-to-B-Marketing | Business-to-business marketing | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1424754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847802