Impact of cultural differences on foreign customers' perceived local services
Year of publication: |
2013
|
---|---|
Authors: | Lin, Chinho ; Nguyen, Conghoang ; Lin, Binshan |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 6, p. 500-510
|
Subject: | Services | Customer experience | Cross-cultural management | Foreign customer | Taiwan | Customers | Beziehungsmarketing | Relationship marketing | Interkulturelles Management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kulturelle Identität | Cultural identity | Dienstleistungssektor | Service industry | Nationalkultur | National culture | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation |
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