Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Tseng-Lung Huang and Henry F.L. Chung
| Year of publication: |
2024
|
|---|---|
| Authors: | Huang, Tseng-Lung ; Chung, Henry F. L. |
| Subject: | Somatosensory AR experience | Embodied cognition theory | Consumer delight | Stickiness intention | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Emotion | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-07-2022-0213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475046