Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Year of publication: |
2024
|
---|---|
Authors: | Huang, Tseng-Lung ; Chung, Henry F. L. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 1, p. 6-30
|
Subject: | Somatosensory AR experience | Embodied cognition theory | Consumer delight | Stickiness intention | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Emotion | Virtuelle Realität | Virtual reality |
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