Impact of demographics on online buying behaviour towards different products
A. M. Sakkthivel
| Year of publication: |
2009
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|---|---|
| Authors: | Sakkthivel, A. M. |
| Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 2193365-0. - Vol. 3.2009, 3, p. 284-296
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| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marktsegmentierung | Market segmentation | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003889533