Impact of digital technology on velocity of B2B buyer-supplier relationship development
| Year of publication: |
2022
|
|---|---|
| Authors: | Kauffman, Ralph G. ; Pointer, Lucille |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 7, p. 1515-1529
|
| Subject: | Information technology | Trust | Commitment | Digital technology | B2B buyer-seller relationships | Buyer-seller commitment | Information sharing | Power balance | Informationstechnik | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Informationsverbreitung | Information dissemination |
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