Impact of e-trustmark reputation on customer loyalty and online purchase intentions: empirical evidence from an emerging country
Quan Hong Nguyen, Tho Thi Anh Nguyen, Linh Thuy Nguyen and Hien Thi Tran
| Year of publication: |
2023
|
|---|---|
| Authors: | Quan Hong Nguyen ; Tho Thi Anh Nguyen ; Linh Thuy Nguyen ; Hien Thi Tran |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 4, p. 466-492
|
| Subject: | website reputation | e-trustmark reputation | website trustworthiness | online shopping | customer loyalty | purchase intentions | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Reputation | Firmenimage | Corporate reputation | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2023.134130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014439824