Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Muhammad Sohaib, Peng Hui and Umair Akram
| Year of publication: |
2018
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|---|---|
| Authors: | Sohaib, Muhammad ; Peng, Hui ; Akram, Umair |
| Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-3121, ZDB-ID 2193371-6. - Vol. 10.2018, 2, p. 101-122
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| Subject: | social media | electronic word-of-mouth | eWOM | argument quality | source credibility | involvement | risk-taking | purchase intentions | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | China | Risikopräferenz | Risk attitude | Glaubwürdigkeit | Credibility | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011978999