Impact of ICTs on event management and marketing

Kemal Birdir (Mersin University, Turkey), Sevda Birdir (Mersin University, Turkey), Ali Dalgic (Mersin University, Turkey), Derya Toksoz (Mersin University, Turkey), editors

Year of publication:	[2021]
Other Persons:	Birdir, Kemal (ed.) ; Birdir, Sevda (ed.) ; Dalgic, Ali (ed.) ; Toksoz, Derya (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Informationstechnik \| Information technology \| Event-Marketing \| Event marketing
Description of contents:	"This book explores the impact of new information and communications technologies on event management and marketing"-- Table of Contents [gbv.de]

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Extent:	1 Online-Ressource (357 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 11/28/2020) Mode of access: World Wide Web.
ISBN:	978-1-7998-4955-1 ; 1-7998-4955-4 ; 978-1-7998-5701-3 ; 978-1-7998-4954-4
Other identifiers:	10.4018/978-1-7998-4954-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394963