Impact of Indian cultural values and lifestyles on meaning of branded products : study on University students in India
Arpita Khare
| Year of publication: |
2011
|
|---|---|
| Authors: | Khare, Arpita |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 5, p. 365-379
|
| Subject: | Markenartikel | Brand | Lebensstil | Lifestyle | Kulturelle Identität | Cultural identity | Studierende | Students | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383478