Impact of loyal and new customer segments on product upgrades : the role of quality differentiation through online reviews
Qiang Huang, Joshua Ignatius, Huaming Song, Junsong Bian, Canran Gong
| Year of publication: |
2025
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|---|---|
| Authors: | Huang, Qiang ; Ignatius, Joshua ; Song, Huaming ; Bian, Junsong ; Gong, Canran |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 324.2025, 1 (1.7.), p. 231-245
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| Subject: | Market segmentation | Nash equilibrium | Online reviews | Quality competition | Produktqualität | Product quality | Marktsegmentierung | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Produktdifferenzierung | Product differentiation | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2024.12.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015433032