Impact of modularity design on mobile app launch success
Moonwon Chung, Luv Sharma, Manoj K. Malhotra
| Year of publication: |
2023
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|---|---|
| Authors: | Chung, Moonwon ; Sharma, Luv ; Malhotra, Manoj K. |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 25.2023, 2, p. 756-774
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| Subject: | mobile apps | modularity | software development kits | Mobile Anwendung | Mobile application | Softwareentwicklung | Software development | Modularisierung | Modularity | Mobilkommunikation | Mobile communications | Anwendungssoftware | Application software | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2022.1181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302200