Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Year of publication: |
2012
|
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Authors: | Gensler, Sonja ; Leeflang, Peter ; Skiera, Bernd |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 2, p. 192-201
|
Subject: | Online-Handel | Online retailing | Privatkundengeschäft | Personal banking | Kundenwert | Customer value | Rentabilität | Profitability |
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