Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Aditi Sarkar Sengupta, Sreejesh S.
| Year of publication: |
2017
|
|---|---|
| Authors: | Sarkar Sengupta, Aditi ; Sreejesh, S. |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 9.2017, 1, p. 41-58
|
| Subject: | Need for uniqueness | Other customer perception | Service involvement | Service quality perception | Service revisit intention | Similarity perception | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-08-2015-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761485