Impact of perceived value on casual mobile game loyalty : The moderating effect of intensity of playing
| Year of publication: |
2020
|
|---|---|
| Authors: | Molinillo, Sebastian ; Japutra, Arnold ; Liébana-Cabanillas, Francisco |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 5 (20.05.), p. 493-504
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1831 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012272729