Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Shampy Kamboj, Mayank Yadav and Zillur Rahman
| Year of publication: |
2018
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|---|---|
| Authors: | Kamboj, Shampy ; Yadav, Mayank ; Rahman, Zillur |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 2, p. 109-125
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| Subject: | capabilities | customer relationship management | CRM | performance | social CRM | social media | technology | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849126