Impact of the introduction of an e-CRM solution in the feed industry : the case of Progeo ; Mangimi

Cesare Zanasi and Gianni Marconi

Year of publication:	2008
Authors:	Zanasi, Cesare ; Marconi, Gianni
Published in:	System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria. - Bonn : ILB, ISBN 978-3-932887-96-3. - 2008, p. 379-387
Subject:	Futtermittelindustrie \| Feed industry \| Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| IT-gestützte Logistik \| Computer-aided logistics \| Italien \| Italy

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003905818