Impact of user-generated internet content on hospital reputational dynamics
Anton Ivanov and Raj Sharman
| Year of publication: |
2018
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| Authors: | Ivanov, Anton ; Sharman, Raj |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 4, p. 1277-1300
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| Subject: | hospital reputation | healthcare | online prominence | quality signals | content variance | user-generated content | hospital utilization | financial performance | online engagement | Krankenhaus | Hospital | Social Web | Social web | Reputation | Internet | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Gesundheitsversorgung | Health care | Firmenimage | Corporate reputation | Virales Marketing | Viral marketing | Content Management | Content management | Online-Handel | Online retailing | Krankenhausfinanzierung | Hospital financing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2018.1523603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975723