Impact of various demographic factors on consumer behaviour : an empirical study of electronic products in rural Himachal (India)
Rakesh Kumar and Ramesh Kumar
| Year of publication: |
2019
|
|---|---|
| Authors: | Kumar, Rakesh ; Kumar, Ramesh |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 18.2019, 1, p. 109-127
|
| Subject: | Electronic Product | Brand Preferences | Consumer Behaviour | Warranty Period | India | Indien | Konsumentenverhalten | Consumer behaviour | Elektronisches Produkt | Electronic product | Garantie | Warranty | Elektronikindustrie | Electronics industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666146