Impact of various demographic factors on consumer behaviour : an empirical study of electronic products in rural Himachal (India)
Year of publication: |
2019
|
---|---|
Authors: | Kumar, Rakesh ; Kumar, Ramesh |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 18.2019, 1, p. 109-127
|
Subject: | Electronic Product | Brand Preferences | Consumer Behaviour | Warranty Period | India | Konsumentenverhalten | Consumer behaviour | Indien | Elektronikindustrie | Electronics industry | Markenimage | Brand image | Markenführung | Brand management |
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