Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Molan Kim, Seung Min Lee, Sanghak Choi, Sang Yong Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Molan ; Lee, Seung Min ; Choi, Sanghak ; Kim, Sang Yong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-7
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| Subject: | Online consumer behavior | Sentiment analysis | Textual analysis | Textual information | Visual information | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Social Web | Social web | Hotellerie | Hotel industry | Visualisierung | Visualization | Online-Marketing | Internet marketing | Emotion | Virales Marketing | Viral marketing | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502720