Impact of website visual design on user experience and website evaluation : the sequential mediating roles of usability and pleasure
Eline Jongmans, Florence Jeannot, Lan Liang and Maud Dampérat
| Year of publication: |
2022
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| Authors: | Jongmans, Eline ; Jeannot, Florence ; Liang, Lan ; Dampérat, Maud |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 17/18, p. 2078-2113
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| Subject: | e-commerce | mediational model | pleasure | usability | visual design | Web user experience | Website | Benutzerfreundlichkeit | Usability | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Produktgestaltung | Product design | Visualisierung | Visualization | Benutzerschnittstelle | User interface | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2085315 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234289