Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español

This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data structure given by the Panel of Technological Innovation. To do so, Propensity Score Matching method has been combined with the method of difference in differences, which is usual for impact evaluation analysis. The results from econometric estimations show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro-industry sector.

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Year of publication:	2018
Authors:	Ruiz, José Ramos ; Otero, José Polo ; Barcasnegras, Aquiles Arrieta ; Cárcamo, Jean Vega
Published in:	Revista de Métodos Cuantitativos para la Economía y la Empresa. - Sevilla : Universidad Pablo de Olavide, ISSN 1886-516X. - Vol. 25.2018, p. 54-71
Publisher:	Sevilla : Universidad Pablo de Olavide
Subject:	marketing \| exporting behavior \| impact evaluation \| agro-industry

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	Spanish
Other identifiers:	1025697995 [GVK] hdl:10419/195398 [Handle]
Classification:	O30 - Technological Change; Research and Development. General ; H43 - Project Evaluation; Social Discount Rate ; Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness
Source:	EconStor

Persistent link: https://www.econbiz.de/10011995012