Impacts of platform coupons and power structure on an e-commerce supply chain
Year of publication: |
2024
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Authors: | Wan, Nana |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 1, p. 283-299
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Subject: | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Direktvertrieb | Direct selling | Industrie | Manufacturing industries |
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