Impacts of product type and representation type on the perception of justice and price fairness
Year of publication: |
December 2017
|
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Authors: | Isabella, Giuliana ; Mazzon, Jose Alfonso ; Dimoka, Angelika |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 203-211
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Subject: | Discriminatory price | Hedonic | Utilitarian | Construal level theory | Price unfairness | Perception of justice | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice |
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