Impacts of QR codes on buying decision process of Turkish consumers
Ela Sibel Bayrak Meydanoğlu (Department of Business Administration, Faculty of Economics and Administrative Sciences, Turkish-German University, Beykoz/İstanbul, Turkey), Müge Klein (Department of Business Administration, Faculty of Economics and Administrative Sciences, Turkish-German University, Beykoz/İstanbul, Turkey) Ahmet Mete Çilingirtürk (Department of Econometrics, Faculty of Economics, Marmara University, Göztepe Campus, Kadıköy İstanbul, Turkey)
| Year of publication: |
2015
|
|---|---|
| Authors: | Bayrak Meydanoğlu, Ela Sibel ; Klein, Müge ; Çilingirtürk, Ahmet Mete |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 3, p. 287-311
|
| Subject: | mobile marketing | buying decision process | information search | need recognition | opportunity recognition | purchase decision | quick response code | QR code | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Informationsverhalten | Information behaviour | Entscheidung | Decision | Türkei | Turkey | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478352