Impacts of store-brand introduction on a multiple-echelon supply chain
Rong Cheng, Yongrui Duan, Jianguang Zhang, Hua Ke
| Year of publication: |
2021
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|---|---|
| Authors: | Cheng, Rong ; Duan, Yongrui ; Zhang, Jianguang ; Ke, Hua |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 292.2021, 2 (16.7.), p. 652-662
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| Subject: | Game theory | Pricing strategy | Private label | Store brand | Three-echelon supply chain | Lieferkette | Supply chain | Handelsmarke | Preismanagement | Spieltheorie | Markenartikel | Brand | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.10.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502387