Impediments to customer integration into the innovation process : a case study in the telecommunications industry
Mario Schaarschmidt; Thomas Kilian
| Year of publication: |
2014
|
|---|---|
| Authors: | Schaarschmidt, Mario ; Kilian, Thomas |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 32.2014, 2, p. 350-361
|
| Subject: | Customer integration | User innovation | New product development | Open innovation | Learning strategies | Kundenintegration | Innovationsmanagement | Innovation management | Produktentwicklung | Innovation | Telekommunikationssektor | Telecommunications industry | Open Innovation | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364610