Implementation of new segments in small- and medium-sized enterprises (SMEs)
Year of publication: |
2023
|
---|---|
Authors: | Clarke, Ann Højbjerg ; Freytag, Per V. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 4, p. 930-942
|
Subject: | Change | Implementation | Industrial marketing | Market segmentation | Marketing | Organizational change | Segmentation | Small enterprises | SME | Organisatorischer Wandel | KMU | Marktsegmentierung |
-
Segmentierungsstrategien für den europäischen Markt
Langner, Heike, (1991)
-
Dooley, Lawrence, (2017)
-
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen, (2010)
- More ...
-
Freytag, Per V., (2016)
-
Freytag, Per V., (2016)
-
Customer portfolios : challenges of internal and external alignment
Clarke, Ann Højbjerg, (2017)
- More ...