Extent:
XXII, 298 S. : graph. Darst
Series:
Schriften zu Marketing und Management. - Frankfurt am Main : Peter Lang, ZDB-ID 2945782-8. - Vol. Band 36
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included
Language: German
Thesis:
Dissertation, Universität Münster, 1998
Notes:
Literaturverz. S. 276 - 298
ISBN: 978-3-631-75058-2 ; 3-631-33777-9
Other identifiers:
10.3726/b13614 [DOI]
hdl:10419/183084 [Handle]
Classification: Betriebswirtschaft: Allgemeines ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011961162