Implementing a centralised digital strategy across multiple countries
Paolo Barbesino
| Year of publication: |
2017
|
|---|---|
| Authors: | Barbesino, Paolo |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 4, p. 290-295
|
| Subject: | customer experience | CX | standardisation of digital CX | digital customer interaction | regulatory harmonisation | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Standardisierung | Standardization | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708604