Implementing e-commerce strategies : a guide to corporate success after the dot.com bust
Year of publication: |
2004
|
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Authors: | Epstein, Marc J. |
Publisher: |
Westport, Conn. [u.a.] : Praeger |
Subject: | Electronic commerce | Strategic planning | Business enterprises | Computer networks | Planning | Case studies | Electronic Commerce | Strategische Planung | Unternehmensplanung | Erfolgskontrolle | Fallstudiensammlung |
Extent: | IX, 208 p. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-275-98463-X |
Classification: | Unternehmensführung ; Marketing ; Betriebliche Information und Kommunikation |
Source: |
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Implementing e-commerce strategies : a guide to corporate success after the dot.com bust
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