Implementing global marketing strategy: An interview with Whirlpool Corporation
Year of publication: |
1996
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Authors: | Ronkainen, Ilkka A. ; Menezes, Ivan |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 3, p. 56
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Saved in:
Saved in favorites
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