Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Vincent Didiek Wiet Aryanto, Yohan Wismantoro, Karis Widyatmoko
| Year of publication: |
January-March 2018
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| Authors: | Aryanto, Vincent Didiek Wiet ; Wismantoro, Yohan ; Widyatmoko, Karis |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 1, p. 21-36
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| Subject: | Batik Small & Medium Enterprises | Eco-Innovation | Internet | Market Orientation | Marketing Performance | KMU | SME | Indonesien | Indonesia | Unternehmenserfolg | Firm performance | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Innovation | Marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2018010102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809211