Implementing Successful E-Commerce Initiatives - Thanks to the dot-com balloon experience, companies going online for the first time are better prepared. Businesses that want to be successful in e-commerce, however, must show strength in four areas: Leadership, strategy, structure, and systems. The environment and the metrics are different, as described here, but basic business principles still ...
|Year of Publication:||
|Contributors:||Epstein, Marc J.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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