Implementing sustainable marketing
Lynette Ryals
| Year of publication: |
2012
|
|---|---|
| Authors: | Ryals, Lynette |
| Published in: |
Cranfield on corporate sustainability. - Sheffield : Greenleaf Publ., ISBN 1-906093-82-2. - 2012, p. 133-148
|
| Subject: | Marketing | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009583260