The implications of the espoused national cultural dimension of masculinity on the technology acceptance of e-learning : a call for an updated measurement of masculinity
Year of publication: |
2020
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Authors: | Farrell, Wendy Colleen ; Eine, Bastian |
Published in: |
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019. - Norderstedt : PubliQation, ISBN 978-3-7458-7000-8. - 2020, p. 135-158
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Subject: | Technology acceptance model | e-learning | masculinity vs. femininity | expoused national culture | E-Learning | E-learning | Innovationsakzeptanz | Innovation adoption | Nationalkultur | National culture | Geschlecht | Gender |
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