Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
| Year of publication: |
1995
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|---|---|
| Authors: | Wedel, Michel ; Kamakura, Wagner A. ; DeSarbo, Wayne S. ; Hofstede, Frenkel Ter |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 4, p. 457-462
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