Implications of a modal-delayed distributed lag response to advertising expenditure
Don H. Mann
| Year of publication: |
1975
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|---|---|
| Authors: | Mann, Don H. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 6.1975, p. 646-661
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| Subject: | Werbungsbetrieb | Werbungsausgaben |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002423659