Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades
Zhuzhu Song, Zhongfeng Qin, Tian-Liang Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Song, Zhuzhu ; Qin, Zhongfeng ; Liu, Tian-Liang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103787, p. 1-9
|
| Subject: | Consumer heterogeneity | Game theory | Knowledge service | Marketing strategy | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Wissensmanagement | Knowledge management | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing | Produktpiraterie | Product counterfeiting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103787 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095145