Implications of product substitutability in a distribution channel
Quan Zheng, Honggang Hu, Xiajun Amy Pan
| Year of publication: |
2023
|
|---|---|
| Authors: | Zheng, Quan ; Hu, Honggang ; Pan, Xiajun Amy |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 6, p. 1636-1653
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| Subject: | category management | channel management | persuasive advertising | product substitution | retailing | Vertriebsweg | Distribution channel | Category Management | Category management | Werbung | Advertising | Substitutionsgüter | Substitute goods | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014328188