Implicit and explicit attitudes to sponsors and ambushers
Joerg Koenigstorfer and Andrea Groeppel-Klein
| Year of publication: |
2012
|
|---|---|
| Authors: | Koenigstorfer, Joerg ; Gröppel-Klein, Andrea |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 12.2012, 5, p. 477-499
|
| Subject: | attitudes | Implicit Association Test | ambush marketing | sponsorship | Sponsoring | Sponsorship | Guerilla-Marketing | Guerilla marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009691101