Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Year of publication: |
2016
|
---|---|
Authors: | Yeboah-Asiamah, Eric ; Nimako, Simon Gyasi ; Quaye, Daniel M. ; Buame, Samuel Kwasi |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 8.2016, 1, p. 94-115
|
Subject: | customer brand loyalty | satisfaction | telecommunication industry | implicit loyalty | explicit loyalty | trust | brand image | Ghana | Mobilkommunikation | Mobile communications | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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