Implicit and explicit preferences for brand name sounds
Ruth Pogacar, Michal Kouril, Thomas P. Carpenter, James J. Kellaris
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Pogacar, Ruth ; Kouril, Michal ; Carpenter, Thomas P. ; Kellaris, James J. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 2, p. 241-259
|
| Subject: | Branding | Phonetic preferences | Sound symbolism | IAT | Phonetic frequency | Phonetic embodiment | Fluency | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenname | Brand name |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9456-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876282