Importance-performance analysis as a strategic tool for tourism marketers : the case of Taiwan’s destination image
Chi-Ruey Jeng, Adam T Snyder, Ching-Fu Chen
| Year of publication: |
2019
|
|---|---|
| Authors: | Jeng, Chi-Ruey ; Snyder, Adam T. ; Chen, Ching-fu |
| Subject: | Tourist destination image | tourism marketing | tourism image formation | international tourist destination | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Taiwan | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Internationaler Tourismus | International tourism | Tourismusregion | Tourism destination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358417704884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165606